3-Point Analysis: Is Blogging for You?

Publishing a blog for your hotel or hospitality company can be a great way to expand your web presence.   Perhaps better than any other single method.  You can build your reputation as a destination or industry authority, and make it easier for potential guests to find you in search engines.

But blogging is not for everyone.  Consider these factors when thinking about starting a blog:

1. Do you have the time to consistently publish quality material?
The best blogs update regularly with new information. Can you commit to frequently writing new articles for the blog?

2. Do you have enough interesting material to share?
Too many blogs are started by well-meaning people that run out of things to say after a few weeks or months. Will you be able to come up with new article ideas on an ongoing basis?

3. Are you prepared to engage your audience?
Blogging is most effective when approached as a community-building activity. Can you dedicate time to interact with people commenting on your posts? Will you comment on other blogs in your industry?  (Without interaction, you lose many of the benefits of blogging.)

Next week I’ll be writing in greater depth on the advantages and disadvantages of blogging.  For now, I just want you to think about the investment of time and resources it will require.