3 Charts On Email Marketing That May Surprise

If you haven’t experienced the power of email marketing, you need to see some research I’ve come across recently.

Datran finds email the top sales performer

A Datran Media survey of CMOs found that email was by far the strongest performer last year:

effective-datran

Social media use does not replace email

This research from Merkle indicates people who are very active in social media tend to check their email far more often:

checking-email-frequency-merkle

ShareThis finds people prefer to share via email

ShareThis is a very useful little widget that lets people share webpages with others. Social media should be best for this, right? Well, that’s not what they found:

how-people-share-share-this

Email is still very important. Get insider tips in the Savvy Hotelier’s Guide to Email Marketing



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Article by Josiah Mackenzie // April 05, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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