Comments on: 7 Most Important Themes from Social Media Strategies for Travel 2010 http://www.hotelmarketingstrategies.com/7-themes-from-sms-2010/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Tom McCallum http://www.hotelmarketingstrategies.com/7-themes-from-sms-2010/comment-page-1/#comment-1078 Tom McCallum Tue, 30 Mar 2010 02:36:05 +0000 http://www.hotelmarketingstrategies.com/?p=3236#comment-1078 I like "Social Media Represents a Mindset", or, as I've put it in blogs and client conversations in the last few months...social media has changed the game... the customer is in control.... all marketers need to think about this, and urgently.... throw out all the rules (and marketing budgets) and start from scratch. Be on top of this...reinvent.. or die. I like “Social Media Represents a Mindset”, or, as I’ve put it in blogs and client conversations in the last few months…social media has changed the game… the customer is in control…. all marketers need to think about this, and urgently…. throw out all the rules (and marketing budgets) and start from scratch.

Be on top of this…reinvent.. or die.

]]> By: Joebertl / Martin Schobert http://www.hotelmarketingstrategies.com/7-themes-from-sms-2010/comment-page-1/#comment-1077 Joebertl / Martin Schobert Mon, 29 Mar 2010 21:14:32 +0000 http://www.hotelmarketingstrategies.com/?p=3236#comment-1077 In the travel (planning) process in literature there are 7-9 phases of the decision making, experience and share phases of a traveller. I just look up where I fibd a good link and post it here later on. But important: I experienced when acting as head of research & devellopment @ Austrian National Tourist Office that especially the detail / information seeking phase & the detail planning after booking phase or the short before starting to travelling phase are completely forgotten by hotel marketers ... - do you agree? 2 weeks ago I got a reminder of Austrian Airlines two days before departure. They told me about the wheater, things to see, places I should visit, events which currently take place during my stay ...! This is social media: relevant, current, informative content! I got it per Email. Wasn't Email the first tool which supports dialogue between a company and a potential customer? So - this is why Email still today is relevant, if you provide the right information at the right moment to the right customer. And an excellent marketer knows exactly when time has come ... In the travel (planning) process in literature there are 7-9 phases of the decision making, experience and share phases of a traveller. I just look up where I fibd a good link and post it here later on. But important: I experienced when acting as head of research & devellopment @ Austrian National Tourist Office that especially the detail / information seeking phase & the detail planning after booking phase or the short before starting to travelling phase are completely forgotten by hotel marketers … – do you agree? 2 weeks ago I got a reminder of Austrian Airlines two days before departure. They told me about the wheater, things to see, places I should visit, events which currently take place during my stay …! This is social media: relevant, current, informative content! I got it per Email. Wasn’t Email the first tool which supports dialogue between a company and a potential customer? So – this is why Email still today is relevant, if you provide the right information at the right moment to the right customer. And an excellent marketer knows exactly when time has come …

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