A day in the life of a hotel social media marketer

by Josiah Mackenzie on August 30, 2008

Social media blogger Chris Brogan shares a day in the life of Yolanda, a fictitious hotel marketer. Chris shows some good examples of using Twitter, RSS, and YouTube, but I especially like his proactive way of encouraging social media reviews:

After getting the lay of the land, Yolanda pours her second cup of coffee and browses Yelp. She’s not frustrated like some business leaders. Instead, Yolanda has a proactive approach. She’s built a process at her four hotels such that on sign-in, guests are invited to get a Yelp account, so that they can learn what people are saying about restaurants and other venues in Boston. There’s also a polite encouragement to rate their stay via Yelp.

[Read the whole entry]

The concept of encouraging Yelp registration on check-in is brilliant. Not only does the user get introduced to great area restaurants and attractions, but guest reviews of the hotel will probably increase.

Could you do something like this to increase your social media popularity?

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Article by Josiah Mackenzie // August 30, 2008 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.