Social media blogger Chris Brogan shares a day in the life of Yolanda, a fictitious hotel marketer. Chris shows some good examples of using Twitter, RSS, and YouTube, but I especially like his proactive way of encouraging social media reviews:
After getting the lay of the land, Yolanda pours her second cup of coffee and browses Yelp. She’s not frustrated like some business leaders. Instead, Yolanda has a proactive approach. She’s built a process at her four hotels such that on sign-in, guests are invited to get a Yelp account, so that they can learn what people are saying about restaurants and other venues in Boston. There’s also a polite encouragement to rate their stay via Yelp.
The concept of encouraging Yelp registration on check-in is brilliant. Not only does the user get introduced to great area restaurants and attractions, but guest reviews of the hotel will probably increase.
Could you do something like this to increase your social media popularity?
Related posts:
- Creating a hotel social media management routine
- 5 Simple Ways To Proactively Encourage Social Media Reviews
- Six Basic Types of Social Media (And Which Is Best For You)
- The 5 Groups To Target In Social Media Marketing
- Secrets to writing a social media policy that actually means something
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