Could you use a writer in residence?
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London’s Heathrow airport recently had the brilliant idea to have Alain de Botton as a writer in residence for one week. The Swiss-born author and philosopher will be writing his new book — Writing at the Airport: A Heathrow Diary — about life inside the Terminal five.
As part of this project, the airport plans to give away 10,000 free copies of the book as a bit of literary promotion.
Since I’m a huge proponent of content marketing — and understanding that many hotels do not have the time or resources to publish it — this got me thinking. Could your hotel hire a writer to spend a week or more living on-site to write about life at your hotel?
You may think this is just a wacky new marketing idea… but there is a historical precedent of authors writing from and about hotels.
I know that if I owned a hotel, this would be one of the first things that I would do…
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