Article Marketing 2.0 – New Rules for Content Distribution

by Josiah Mackenzie on March 05, 2009

In the past, many content marketers advised writing articles and submitting them to directories such as EzineArticles.com. I know, I was one of them.

The fundamentals of that practice were solid. You developed interesting content, and distributed it to lots of people. By sharing useful information, you could build your industry reputation as a thought leader, and obtain some nice backlinks to your website in the process.

There’s a few problems with that now:

1) Too many “SEO spammers” have flooded directories like that with low-quality information designed only to boost their search rankings.

2) Duplicate content issues: Because of these SEO spammers, Google doesn’t like the same content appearing on many sites.

So now I still recommend that destination marketers write articles. However, I recommend they distribute them differently:

Publish them on a destination blog
Distribute them to a select destination websites (with variations)
Submit them to media outlets
Offer them for download on your website (as an ebook or PDF)

Continue article marketing, but do it smart.

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Article by Josiah Mackenzie // March 05, 2009 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.