Be a “Content DJ” (Blog World)

by Josiah Mackenzie on October 18, 2009

Chris Pirillo likes to use the metaphor of a DJ for producing Web content – it’s all about remixing.

Much of the information you publish online can be used and reused in many different formats. To expand your web presence, consider repurposing your website content as:

Blog posts
Email
Newsletters
Articles
PDFs for download
Press releases
Case studies
Video
Twitter updates

Repackage your content and distribute it through as many channels as possible to build a powerful web presence that increases your hotel’s visibility.

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Article by Josiah Mackenzie // October 18, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.