The USP and power of one
May 26

Josiah’s note: Mihir Nayak, owner of the Mitaroy Goa Hotel, has been a big supporter of this blog, and I’ve enjoyed getting to know him over the past few months. For the next few weeks, he will be posting a … Continue reading

The White Company
May 10

The Dubai Mall is the largest shopping mall in the world. Among its 1,200 stores, you can find pretty much anything from anywhere.  It’s possible to spend all day shopping and only be scratching the surface. (I speak from experience … Continue reading

Logo Redesign for Brand Repositioning
March 7

With the majority of reservations being made online, a hotel’s look-to-book ratio has some mighty slim margins for making a lasting impression. Within seconds guests form an opinion about a property and how it fits into their lifestyle or the … Continue reading

Brand Creation in Troubled Times
February 20

Despite the tumbling economy, consumer desire continues to grow for services that in past days were considered a luxury – those that are highly customized to individual preferences while offering out-of-the ordinary experiences. In recent times, hotel groups have rose … Continue reading

How to Promote an Unpopular Hotel
January 26

Ahh social media, a hotelier’s best friend or worst nightmare!  Positive “word-of-mouse” publicity attracts guests and builds reputations, but when a hotel’s missteps are documented – either deservedly or unjustly – the repercussions can be long-lasting. Most readers will overlook … Continue reading

Using Personas in Hotel Marketing
January 19

Using typical guest personas is very helpful for anyone trying to promote a hotel. David Meerman Scott‘s writing on the topic has been very influential in shaping the way I view marketing.  In his excellent book, The New Rules of … Continue reading

Unconventional Pricing for Hotels?
January 3

Image via Wikipedia Seth reminds us how changing your pricing model can build buzz and attract a whole new group of customers. Law firms charging by project Ski lifts charging a small entry fee, then a per-lift charge (more during … Continue reading

Hotel Sax: Using technology as marketing
August 22

Continuing on yesterday’s idea of using cutting-edge technology as a marketing tactic, reader Fred pointed out Chicago’s Hotel Sax.  In another partnership with Microsoft, they have created an experience for their tech-savvy guests that led the Chicago Tribune to crown … Continue reading

Engaging guests with interactive tables
August 21

Springwise shares how Sheraton Hotels is using technology to turn deserted hotel lobbies into activity planning centers for guests.  Launched last week in Sheraton’s Boston, Chicago, New York, San Francisco and Seattle hotels, 30-inch displays using Microsoft’s Surface technology allow … Continue reading