If you haven’t experienced the power of email marketing, you need to see some research I’ve come across recently.

Datran finds email the top sales performer

A Datran Media survey of CMOs found that email was by far the strongest performer last year:

Social media use does not replace email

This research from Merkle indicates people who are very active in social media tend to check their email far more often:

ShareThis finds people prefer to share via email

ShareThis is a very useful little widget that lets people share webpages with others. Social media should be best for this, right? Well, that’s not what they found:

Email is still very important. Get insider tips in the Savvy Hotelier’s Guide to Email Marketing

Feel free to download this chart to help you with your hotel PPC campaign.