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	<title>Hotel Marketing Strategies Blog &#187; Charts</title>
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	<link>http://www.hotelmarketingstrategies.com</link>
	<description>Internet Marketing Ideas for Your Hotel</description>
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		<title>3 Charts On Email Marketing That May Surprise</title>
		<link>http://www.hotelmarketingstrategies.com/3-surprising-email-charts/</link>
		<comments>http://www.hotelmarketingstrategies.com/3-surprising-email-charts/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 06:01:27 +0000</pubDate>
		<dc:creator>Josiah Mackenzie</dc:creator>
				<category><![CDATA[Charts]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.hotelmarketingstrategies.com/?p=3260</guid>
		<description><![CDATA[If you haven&#8217;t experienced the power of email marketing, you need to see some research I&#8217;ve come across recently. Datran finds email the top sales performer A Datran Media survey of CMOs found that email was by far the strongest performer last year: Social media use does not replace email This research from Merkle indicates [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t experienced the power of email marketing, you need to see some research I&#8217;ve come across recently.</p>
<p><strong>Datran finds email the top sales performer</strong></p>
<p>A Datran Media survey of CMOs found that email was by far the strongest performer last year:</p>
<p><img class="aligncenter size-full wp-image-3263" title="effective-datran" src="http://www.hotelmarketingstrategies.com/wp-content/uploads/2010/04/effective-datran1.jpg" alt="effective-datran" width="514" height="376" /></p>
<p><strong>Social media use does not replace email</strong></p>
<p>This research from Merkle indicates people who are very active  in social media tend to check their email far <em>more</em> often:</p>
<p><img class="aligncenter size-large wp-image-3265" title="checking-email-frequency-merkle" src="http://www.hotelmarketingstrategies.com/wp-content/uploads/2010/04/checking-email-frequency-merkle-575x357.jpg" alt="checking-email-frequency-merkle" width="575" height="357" /></p>
<p><strong>ShareThis finds people <em>prefer</em> to share via email</strong></p>
<p>ShareThis is a very useful little widget that lets people share webpages with others. Social media should be best for this, right? Well, that&#8217;s not what they found:</p>
<p><img class="aligncenter size-full wp-image-3261" title="how-people-share-share-this" src="http://www.hotelmarketingstrategies.com/wp-content/uploads/2010/04/how-people-share-share-this.jpg" alt="how-people-share-share-this" width="411" height="304" /></p>
<p><em>Email is still very important. Get insider tips in the <a href="http://www.savvyhoteliers.com/email-marketing/?utm_source=blog-HMS&amp;utm_medium=post&amp;utm_content=footer&amp;utm_campaign=savvy_em">Savvy  Hotelier&#8217;s Guide to Email Marketing</a></em></p>
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		<slash:comments>4</slash:comments>
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		<title>Process Chart: Social Media Strategy for Hotels</title>
		<link>http://www.hotelmarketingstrategies.com/process-chart-social-media-strategy-for-hotels/</link>
		<comments>http://www.hotelmarketingstrategies.com/process-chart-social-media-strategy-for-hotels/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 18:53:50 +0000</pubDate>
		<dc:creator>Josiah Mackenzie</dc:creator>
				<category><![CDATA[Charts]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.hotelmarketingstrategies.com/?p=403</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hotelmarketingstrategies.com/wp-content/uploads/2008/12/social-media-flowchart1.jpg"><img class="aligncenter size-full wp-image-405" title="Social Media Marketing Chart" src="http://www.hotelmarketingstrategies.com/wp-content/uploads/2008/12/social-media-flowchart1.jpg" alt="" width="610" height="372" /></a></p>
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		<item>
		<title>Flowchart: Hotel Pay-Per-Click Campaign Design &amp; Management</title>
		<link>http://www.hotelmarketingstrategies.com/hotel-ppc-management-chart/</link>
		<comments>http://www.hotelmarketingstrategies.com/hotel-ppc-management-chart/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 21:11:41 +0000</pubDate>
		<dc:creator>Josiah Mackenzie</dc:creator>
				<category><![CDATA[Charts]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Flowchart]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[System]]></category>

		<guid isPermaLink="false">http://www.hotelmarketingstrategies.com/?p=342</guid>
		<description><![CDATA[Feel free to download this chart to help you with your hotel PPC campaign.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hotelmarketingstrategies.com/wp-content/uploads/2008/11/hotel_ppc_flowchart.jpg"><img class="aligncenter size-full wp-image-343" title="Flowchart for Hotel PPC Campaign Management" src="http://www.hotelmarketingstrategies.com/wp-content/uploads/2008/11/hotel_ppc_flowchart.jpg" alt="" width="636" height="402" /></a></p>
<p>Feel free to <a href="http://www.hotelmarketingstrategies.com/wp-content/uploads/2008/11/hotel_ppc_flowchart.jpg">download this chart</a> to help you with your <a href="http://www.hotelmarketingstrategies.com/pay-per-click-advertising-for-hotels/">hotel PPC campaign</a>.</p>
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