Music and other multimedia content can be an important part of experience design, and thanks to Michael I’ve become aware of a few ways this could work. Pandora and Spotify playlists What originally caught Michael’s attention was how the Wanee … Continue reading
As I alluded to in my Think Mobile 2010 summary post, a highlight of the event was hearing Adam Brotman introduce the Starbucks Digital Network – a collection of content that will debut this fall in the US. Built on … Continue reading
This week, I’m departing from Hotelier Highlights’ usual format and instead featuring the best hotel marketing sites and the innovators who publish them.
These featured sites:
Frequently publish, guest-publish, or host free and original digital hotel marketing strategies content.
Communicate effectively with readers via Twitter, Facebook, online forums, blog comments or though interviews and personal exchanges.
Prove through their own Google searchability that they know how to create and sustain a visible online presence — lending real-world cred to their digital marketing advice.
Happy Saturday everyone, and welcome to this week’s Hotelier Highlights: the best hotel marketing posts, tech news, and any other inspiring or entertaining stories that we stumbled across. Enjoy! We received some great entries to our Hotel Design Pool this … Continue reading
Welcome to round three of our hotelier highlights Saturday feature: the week’s best hotel marketing posts, tech news, photos, and any other inspiring or entertaining stories that we stumbled across. Josiah recently wrote about the importance of recognizing loyal fans … Continue reading
Ever since I started blogging about eight years ago, I’ve been a huge supporter of the WordPress blogging software. I still love it, and think it’s still probably the best all-around platform. If for no other reason, the huge number … Continue reading
At the end of each week I like to look at a new product or startup in the hospitality technology space, and today we have Greg Murtha walking us through VTour – a virtual tour product. Rich media is becoming … Continue reading
Topguest founder Geoff Lewis introduces next generation of geolocation-driven hotel loyalty programsJune 16
Location-based social networking services such as Foursquare, Gowalla, and Yelp have exploded in popularity recently, and many hotels are still trying to figure out what role they should take in participating. What if it could be combined with a traditional … Continue reading
Last week I met with Lawrence Coburn, CEO of San Francisco-based software company RateItAll, and an expert on location-based mobile services. His company is developing a new mobile application – DoubleDutch – that I think could significantly change the way … Continue reading
If you know a little bit about who is following you on Twitter, you’ll have a better idea of what topics will interest them. TwitterSheep, a cool tool I came across today, creates a tag cloud that illustrates this nicely. … Continue reading
Last week, I was introduced to Jody Merl, and her company, Innovative Travel Marketing. I found her business model intriguing – something that could benefit a lot of people right now. Josiah: Can you explain your barter concept a bit … Continue reading
Today I had the opportunity to ask ReputationDefender CEO Michael Fertik how his company can help your hotel maintain a great reputation online. “ReputationDefender is sort of like a ‘hyper Google alerts.’ It crawls the deep web of content that … Continue reading
While at Blog World I had the chance to interview Andraz Tori, co-founder and CTO of Zemanta. Here’s his explanation of how the service works: If you’re publishing a blog or similar website, you should definitely check them out. You … Continue reading
From time to time I like to profile startups in the travel industry – to help you see who could be the big players of tomorrow. I’ve known Ciaran through our blogs and Twitter for some time, and when I … Continue reading
Several people have commented on how they like the suite of web-based tools we use at Gradigio, and asked for suggestions on how they could implement a similar system in their hotels. So while this post isn’t about marketing per … Continue reading
Yesterday I met with Steve Stollerman of TVTrip at their offices in Paris. Below is an excerpt from our conversation: What does TVTrip do? TVTrip provides professionally produced videos of hotels. Travel planners can use the site to see what … Continue reading
Our Friday cool site of the week is an Amsterdam-based startup called 7scenes. Creative Director Ronald Lenz introduced the service during the PhoCusWright@ITB event. Basically, it enables organizations to build tours that can be accessed on mobile phones. Users can … Continue reading
Tripr brings a new dimension to guest hotel reviews, allowing visitors to upload their video reviews. When someone books a room after viewing the video, the filmmaker receives a comission. From their about page: If you’re staying in the hotel anyway, … Continue reading
In a mass class age where travelers have acquired a taste for the finer things in life, gettin’ a little something for nothing is even more appealing given their stretched incomes. To ensure the most bang-for-their-buck, Seat Guru popped up, … Continue reading
The best hotel websites engage visitors, and there’s no better way to do that than by actually talking with them. Meebo is a cool little widget that enables live chat direct from your website. No one needs to download software, … Continue reading
You’ve already created guest personas. You know your marketing is less effective without them, so you’ve adjusted your website to create tailored messages for each group. Great. How does this work in social media? It begins with understanding which social … Continue reading
GetListed.org is a cool little tool that allows you to check your local search visibility on Google, Yahoo, and MSN. Appearing in these local results is a very important part of any hotel search marketing campaign. If you’re not in … Continue reading
As finances are stretched tighter and the market becomes increasingly competitive, hoteliers are challenged to stay on top of the hottest trends in order to bring something fresh to their guests and remain competitive. A great way to stay current … Continue reading
I Feel London (also Toronto, NYC) is a mood-based travel guide. Visitors can find local attractions that fit their mood using Google Maps. The site is currently invite-only and in rough beta, but it could be an interesting thing to … Continue reading