How to build a hotel social media team [Infographic]

by Josiah Mackenzie on May 17, 2010 9 Comments

How to build a social media team

Who should be on your social media team? At least one person from every department…

  • The Management Team provides strategic direction and addresses guest feedback
  • Revenue Manager and Marketing Director work together to create special promotions
  • PR Manager watches for, and shares, interesting stories
  • Concierge and Guest Services can share how they are making the guest experience better
  • Social Media Ambassador collects contributions from this group, and publishes them in social media

The ‘social media ambassador‘ may be the public face of your social media presence – but building a team with someone from each department will make participation more effective.

[Feel free to download and use the full size version from Flickr]

This illustration was planned with Michael Hraba and drawn by the talented Carlo Tolentino – our new artist. Making digital communications simple is very important to me, and we look forward to sharing more illustrations like this.