Three things TripAdvisor’s Master Class did right
December 9

Yesterday, TripAdvisor flew me out to Las Vegas for their second Master Class conference. The event detailed TripAdvisor’s expansive owner-focused developments and suggested specific ways for hoteliers to proactively manage their reputations. Daniel and I agree: it’s a great initiative. … Continue reading

What Not to Tweet
October 6

Which topics should hotels, or any company, avoid completely on Twitter? And how can you maintain authenticity without risking professional credibility and customer relationships? Hospitality and marketing experts weigh in on what NOT to tweet: @swimkatieclapp Politics, snarky replies?less than … Continue reading