In this week’s episode of This Week in Hotels, Guillaume and I discuss:

• The branding problem around the phrase “social media”
• What hotels should do with their mobile presence
• What defines a good mobile website
• Mobile booking behavior

This is our last episode on YouTube: next week we’re moving to ustream. Details to come on Twitter…

In this week’s episode of This Week in Hotels, I talk with Guillaume about how to choose the right blog topics – and how to think about social media’s ROI for your hotel:

We fixed Guillaume’s audio from last week…now I just need to get the lighting right on my side!

We’re wondering about expanding this show’s format beyond 10 minutes to include longer discussions, and perhaps new types of material.

As always, we’d love to hear your feedback.

Guillaume (from Hotel Blogs) and I are going to start doing a weekend video chat, spending 10-15 minutes discussing a few news items that caught our attention during the week.

Here’s the first episode:

In it, we discuss:

* Does Twitter encourage complaints? Does that matter?
* OTAs bid on hotel’s names in PPC – what should you do about that?
* How to filter the gold from the noise in social media

We would love your feedback: what do you like and not like about this first episode? What types of content would you like included? How can we make this better?