Comments for Hotel Marketing Strategies Blog http://www.hotelmarketingstrategies.com Internet Marketing Ideas for Your Hotel Wed, 08 Sep 2010 07:45:53 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Finding your brand position: How Fierro Hotel is standing out in the crowded Buenos Aires design hotel market [Case Study] by Sania http://www.hotelmarketingstrategies.com/buenos-aires-hotel-branding-example/comment-page-1/#comment-2618 Sania Wed, 08 Sep 2010 07:45:53 +0000 http://www.hotelmarketingstrategies.com/?p=4855#comment-2618 All ideas are very wonderful .... All ideas are very wonderful ….

]]> Comment on Why I’m recommending all my Insider’s Circle partners purchase .TV domain names by Anil http://www.hotelmarketingstrategies.com/purchase-tv-domains/comment-page-1/#comment-2616 Anil Tue, 07 Sep 2010 08:55:03 +0000 http://www.hotelmarketingstrategies.com/?p=4902#comment-2616 Hi Fabrice, I found that TC link with a quick Google search. Here's the comScore release from Jan 2010 - YouTube is still No.2! http://comscore.com/Press_Events/Press_Releases/2010/2/comScore_Releases_January_2010_U.S._Search_Engine_Rankings Hi Fabrice, I found that TC link with a quick Google search.
Here’s the comScore release from Jan 2010 – YouTube is still No.2!

http://comscore.com/Press_Events/Press_Releases/2010/2/comScore_Releases_January_2010_U.S._Search_Engine_Rankings

]]> Comment on Why I’m recommending all my Insider’s Circle partners purchase .TV domain names by Fabrice Burtin http://www.hotelmarketingstrategies.com/purchase-tv-domains/comment-page-1/#comment-2612 Fabrice Burtin Tue, 07 Sep 2010 07:04:11 +0000 http://www.hotelmarketingstrategies.com/?p=4902#comment-2612 Hi Anil, Thanks for the link. Very interesting. Just wanted to point out that the article is from two years ago. I'm not sure in which direction numbers would have gone to but situation may have evolved. Hi Anil, Thanks for the link. Very interesting. Just wanted to point out that the article is from two years ago. I’m not sure in which direction numbers would have gone to but situation may have evolved.

]]> Comment on Why I’m recommending all my Insider’s Circle partners purchase .TV domain names by Anil http://www.hotelmarketingstrategies.com/purchase-tv-domains/comment-page-1/#comment-2611 Anil Tue, 07 Sep 2010 04:22:28 +0000 http://www.hotelmarketingstrategies.com/?p=4902#comment-2611 ha ha, sure Mihir, that data came from comScore. Here's the TechCrunch story on Youtube being No.2 in search, ... and, IMO this is general searches (not travel specific)... http://techcrunch.com/2008/12/18/comscore-youtube-now-25-percent-of-all-google-searches/ If I'm planning to stay at Mitaroy Goa - a search result showing video of Mitaroy would help me decide my stay more quickly than a 5 page brochure laden with text. Search engines understand this and give space to videos on Page 1 for relevant searches. btw, I love how Bing presents video results - the mouseover auto-play. Check it out :) ha ha, sure Mihir, that data came from comScore. Here’s the TechCrunch story on Youtube being No.2 in search, … and, IMO this is general searches (not travel specific)…
http://techcrunch.com/2008/12/18/comscore-youtube-now-25-percent-of-all-google-searches/

If I’m planning to stay at Mitaroy Goa – a search result showing video of Mitaroy would help me decide my stay more quickly than a 5 page brochure laden with text. Search engines understand this and give space to videos on Page 1 for relevant searches. btw, I love how Bing presents video results – the mouseover auto-play. Check it out :)

]]> Comment on Why I’m recommending all my Insider’s Circle partners purchase .TV domain names by Mitaroy Goa Hotel http://www.hotelmarketingstrategies.com/purchase-tv-domains/comment-page-1/#comment-2610 Mitaroy Goa Hotel Mon, 06 Sep 2010 22:37:28 +0000 http://www.hotelmarketingstrategies.com/?p=4902#comment-2610 OK, now I am really interested. Does anyone have any evidence to back up the belief that YouTube is currently Nr 2 in Search ? And does this apply to hotels as well or more for music videos and the like ? Definitely worth a blog post J ! Cheers Mihir OK, now I am really interested.

Does anyone have any evidence to back up the belief that YouTube is currently Nr 2 in Search ?

And does this apply to hotels as well or more for music videos and the like ?

Definitely worth a blog post J !

Cheers
Mihir

]]> Comment on Why I’m recommending all my Insider’s Circle partners purchase .TV domain names by Anil http://www.hotelmarketingstrategies.com/purchase-tv-domains/comment-page-1/#comment-2608 Anil Mon, 06 Sep 2010 04:44:42 +0000 http://www.hotelmarketingstrategies.com/?p=4902#comment-2608 @Mihir, it's not in future, YouTube is the current no.2 in search! also, think only Google and Bing - Yahoo Search is history! For the blog share - copy the post (if you got permission) to your blog with the right linking - attribute it as a Guest Blog Post. @Katie, I'd also suggest a simple tip to all Flip fans - use a tripod - it can improve the presentation by many times. You won't need 'endlessly patient' fiancees too ;-) @Bertus, I'd recommend trying 'Windows Live Movie Maker'(latest version) too - the animations, text effects are much better than the Vista-era version. For a free product, it very cool. @Mihir, it’s not in future, YouTube is the current no.2 in search! also, think only Google and Bing – Yahoo Search is history! For the blog share – copy the post (if you got permission) to your blog with the right linking – attribute it as a Guest Blog Post.

@Katie, I’d also suggest a simple tip to all Flip fans – use a tripod – it can improve the presentation by many times. You won’t need ‘endlessly patient’ fiancees too ;-)

@Bertus, I’d recommend trying ‘Windows Live Movie Maker’(latest version) too – the animations, text effects are much better than the Vista-era version. For a free product, it very cool.

]]> Comment on Hotel website optimization priorities: 43+ questions to ask yourself while designing by Mitaroy Goa Hotel http://www.hotelmarketingstrategies.com/website-design-questions/comment-page-1/#comment-2606 Mitaroy Goa Hotel Sun, 05 Sep 2010 05:15:22 +0000 http://www.hotelmarketingstrategies.com/?p=4740#comment-2606 BRILLIANT MARTIN, ABSOLUTELY BRILLIANT ! I think long Flash intros and fancy websites are the direct result of hotel owners wanting to flatter their own egos, instead of providing what is of essence - INFORMATION. I would like to simplify your points even further: The 3 points that make a hotel website successful are: 1. Pictures 2. USP 3. INFORMATION That's it ! Cheers Mihir BRILLIANT MARTIN, ABSOLUTELY BRILLIANT !

I think long Flash intros and fancy websites are the direct result of hotel owners wanting to flatter their own egos, instead of providing what is of essence – INFORMATION.

I would like to simplify your points even further:

The 3 points that make a hotel website successful are:

1. Pictures

2. USP

3. INFORMATION

That’s it !

Cheers
Mihir

]]> Comment on Hotel Website Makeover: Summery Hotel by Martin Soler http://www.hotelmarketingstrategies.com/hotel-website-makeover-summery-hotel/comment-page-1/#comment-2605 Martin Soler Sat, 04 Sep 2010 21:33:24 +0000 http://www.hotelmarketingstrategies.com/?p=1358#comment-2605 Good points made but there are some fundamental points missing here: 1. No room photos on home page. A person going to a hotel is going to sleep there primarily, first thing one wants to see are the rooms and the beds. 2. Photo quality, they are not pro photos, for a 150 room property you can afford a photographer. 3. No rates anywhere? If this is a luxury property I can understand, but then you want to show your rooms. But if this is not a luxury property, show some rates. 4. What's special about this hotel? Location? Rates? Quality? something that makes this hotel different from the others. In addition to Josiah's points these could boost your reservations. Good points made but there are some fundamental points missing here:
1. No room photos on home page. A person going to a hotel is going to sleep there primarily, first thing one wants to see are the rooms and the beds.
2. Photo quality, they are not pro photos, for a 150 room property you can afford a photographer.
3. No rates anywhere? If this is a luxury property I can understand, but then you want to show your rooms. But if this is not a luxury property, show some rates.
4. What’s special about this hotel? Location? Rates? Quality? something that makes this hotel different from the others.

In addition to Josiah’s points these could boost your reservations.

]]> Comment on Hotel website optimization priorities: 43+ questions to ask yourself while designing by Martin Soler http://www.hotelmarketingstrategies.com/website-design-questions/comment-page-1/#comment-2604 Martin Soler Sat, 04 Sep 2010 21:22:01 +0000 http://www.hotelmarketingstrategies.com/?p=4740#comment-2604 Good tips. I think there are more questions than answers though. I've been working and consulting for some 300 hotels starting with their websites and then onto social media, pay per click campaigns etc. There are not too many points that make a hotel website successful: 1. Large visuals 2. Nailing what's special about that hotel and placing that prominently on the home page. 3. Keeping text to the necessities, not a bunch of waffle about the hotel but facts that the guests will want to read to know what is available in the room. What I've often found out on hotel marketing and website design is that hotel owners want to flatter their own ego with their website and forget that they are not the public. Good tips. I think there are more questions than answers though. I’ve been working and consulting for some 300 hotels starting with their websites and then onto social media, pay per click campaigns etc. There are not too many points that make a hotel website successful:
1. Large visuals
2. Nailing what’s special about that hotel and placing that prominently on the home page.
3. Keeping text to the necessities, not a bunch of waffle about the hotel but facts that the guests will want to read to know what is available in the room.

What I’ve often found out on hotel marketing and website design is that hotel owners want to flatter their own ego with their website and forget that they are not the public.

]]> Comment on This Week in Hotels, Episode 10: Offering free internet access, Involving your team on Twitter, and more by Fabrice Burtin http://www.hotelmarketingstrategies.com/this-week-in-hotels-episode-10-offering-free-internet-access-involving-your-team-on-twitter-and-more/comment-page-1/#comment-2602 Fabrice Burtin Sat, 04 Sep 2010 18:00:38 +0000 http://www.hotelmarketingstrategies.com/?p=4930#comment-2602 Josiah, Guillaume, thanks for this new episode. Great as usual. Regarding the free WIFI connecion chapter, there is no doubt that the priority must be a fast and reliable connection. A free but unreliable connection will not help the guests much if they need to browse the web extensively. The second thing, when selecting amenities for guest, I feel it is important to make a differentiation between what the guests *want* and what the guests *need*. Now-days, a reliable internet connect is not anymore a "cool" amenity that guests would want but an amenity all guests need. Today it seems very common to have access to additional electricity plugs FOC in the room to recharge our mobile phone and laptop and nobody question whether it is an extra cost to hotels or not. Because we need them. Period. The same goes with bathroom amenities etc. What do we want VS. what do we need? This is how hotels must start thinking. A (fast) internet connection is not a luxury item anymore, it is something guests simply need and that should be provided. The hourly rate will slowly but surely go down to eventually disappear. For a lot of hotels, the WIFI/Broadband infrastructures have not been paid by the hotel directly but subsidized by third party businesses/providers who have invested in the set-up and get a fair share of the access sold by the hotels to guests. So only a matter of a few years before that disappears. One interesting question to ask around is "Would business travelers prefer to get a free and fast internet connection or cable TV?" When traveling alone on business I don't think the answer is that obvious. Josiah, Guillaume, thanks for this new episode. Great as usual. Regarding the free WIFI connecion chapter, there is no doubt that the priority must be a fast and reliable connection. A free but unreliable connection will not help the guests much if they need to browse the web extensively.
The second thing, when selecting amenities for guest, I feel it is important to make a differentiation between what the guests *want* and what the guests *need*. Now-days, a reliable internet connect is not anymore a “cool” amenity that guests would want but an amenity all guests need. Today it seems very common to have access to additional electricity plugs FOC in the room to recharge our mobile phone and laptop and nobody question whether it is an extra cost to hotels or not. Because we need them. Period. The same goes with bathroom amenities etc. What do we want VS. what do we need? This is how hotels must start thinking. A (fast) internet connection is not a luxury item anymore, it is something guests simply need and that should be provided. The hourly rate will slowly but surely go down to eventually disappear. For a lot of hotels, the WIFI/Broadband infrastructures have not been paid by the hotel directly but subsidized by third party businesses/providers who have invested in the set-up and get a fair share of the access sold by the hotels to guests. So only a matter of a few years before that disappears.
One interesting question to ask around is “Would business travelers prefer to get a free and fast internet connection or cable TV?” When traveling alone on business I don’t think the answer is that obvious.

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