Consistency

It’s essential for:

1. Succeeding in marketing
2. Building fans (the power of predictability)
3. Laying the foundation for a profitable business

This is easy to see when you analyze the habits of the super-successful.

• Joe Girard consistently hand-wrote personal letters to each of his customers. He became the world’s greatest salesperson (according to Guinness).
• Richard Branson consistently carries a notebook everywhere, and writes down every new idea he comes across. “Always have a notebook in your pocket. People at parties and events can have great ideas, and you won’t remember them the next day.” (This is one of the best practices I adopted for myself, with Jott as my tool of choice)
• Scott Ginsberg consistently writes a thought-provoking article every day, and now has a large following in the niche he created: approachability.
• The Tailor Made Hotel consistently creates a new, customized activities itinerary for every single one of their guests.
• Ritz Carlton consistently uses the “daily lineup” on every employee shift change to review objectives and deliver superior service.

What are the top 3 things you do – day-in and day-out – without fail?

Why did you choose to consistently perform these activities?

What benefits do you get?

I’d like to hear from you: let me know in the comments, and I’ll share my top 3 activities there shortly.

[Photo credit: fdecomite]