Comments on: Content Marketing: The key to staying relevant in the new web

By: 10 Most Profitable Hotel Marketing Tasks to Outsource by @HmarketingHelp – Hotel Marketing Strategies Blog

Thu, 24 Mar 2011 21:08:17 +0000

[...] Many managers understand the benefits of content marketing, but struggle with writing it. Fortunately, there are many talented writers that would be happy do [...]

By: Interview with VFM Leonardo on Guestsourcing – turning guests into content producers [Video] by @HmarketingHelp – Hotel Marketing Strategies Blog

Thu, 09 Dec 2010 07:04:10 +0000

[...] Watch part three of a video interview series I created with VFM Leonardo on the subject of content marketing: [...]

By: Why I’m recommending all my Insider’s Circle partners purchase .TV domain names « Hotel Marketing Strategies Blog

Mon, 30 Aug 2010 07:03:22 +0000

[...] is really just an extension of the content marketing I’ve tried to advocate all along. The “concierge approach to marketing” [...]

By: Josiah Mackenzie

Josiah Mackenzie — Tue, 06 Apr 2010 23:09:16 +0000

Thanks for your comment! Check my free ebook here for some ideas you may find useful:

http://blogforguests.com

By: hotelhaggler

hotelhaggler — Tue, 06 Apr 2010 07:35:55 +0000

Hi Josiah. I loved the content on, well, content! I didn’t realise how powerful building content is in internet marketing. I will make sure to take content writing seriously, and to make my content more useful to my audience. Right now I don’t have any reader for my blog except for my fiance and my boss. That, or maybe I just don’t know that people are reading it because I only get spam comments. If it’s not too much trouble, may you help me increase readership to my blog? I work for an online hotel booking site that gives to charity at no cost to our guests. And we want to spread the word around about us because the more completed bookings, the bigger donation we make to charities. And blogging is one of the ways we build content, if only we can get more people to read it. I’d appreciate your help!

By: Nathan Ketsdever

Nathan Ketsdever — Fri, 15 May 2009 19:30:34 +0000

I think the recommendation for 2 social media strategists is on point for organizations looking to make online a core part of their marketing strategy–although not in a siloed way. The role of the social media listener and researcher, who serves a market researcher (both in terms of customer and competition) is critical to the overall social media optimization package.

I think hotels should look into hiring journalist types–and certainly that is an easier role to source in terms of HR. Alternatively, the role is equally online facilitator. Hotels, in my opinion, need reviews of their services to increase customer trust as well as reviews of related services (think digital consierge of sorts). Whether the hotels create this content or merely aggregate this content from other locations on the web via RSS or widgets may be debatable.

However, those hotels that seize this unique moment before the market becomes over-saturated with their competition and provide fantastic unique content in a way that their customers like will be those that dominate the online hotel marketing environment. Those that stay on the sidelines during this critical 24 month window of opportunity will be both left behind and scrambling to get a foothold in the market in 24 months.

By: Nuno Valinhas

Nuno Valinhas — Tue, 12 May 2009 18:16:14 +0000

Hi Josiah,

Another great post! As usual.

For me… this phrase alone should be a post:

“Content Marketing: The key to staying relevant in the new web”

it resumes it all!

By: Carolin Bock

Carolin Bock — Tue, 12 May 2009 11:07:53 +0000

Hy! Thanks for that post. I am working for Dunas Hotels on Canary Islands and i have created our Facebook, You Tube, Twitter and Flickr Account.

We would be opened and ready for an interview or any other thing you would like to write about us.

Waiting for you answer!

Cool blog! keep on going