Cool startup: 7scenes

Our Friday cool site of the week is an Amsterdam-based startup called 7scenes. Creative Director Ronald Lenz introduced the service during the PhoCusWright@ITB event.

Basically, it enables organizations to build tours that can be accessed on mobile phones. Users can take their phone out of their pocket, and see what’s around them. Content is downloaded on the go, and they can choose which tour they would like to take. From their website:

Consider the city an extension of your organisation, a fascinating place for you to publish and reach people in a different way. The city with all its (hidden) information is a beautiful stage filled with historic events, personal stories, cultural meaning, demographics, social relationships and much, much more. Something has occurred on every street corner and every brick can claim its own history.

Combining these surroundings, your content and phones that have made internet mobile and location aware (GPS), we can now interact with places in a whole new way! We are all about making these new experiences possible and offer a mobile and online platform that makes it easy to create, play and share GPS-based games and tours.

I think hotels could really build their brand value by developing customized tours of local attractions for their guests. As they say, the city you are located in is really an extension of your hotel. Make the destination exciting and interactive, and you’re subtly selling rooms.

To learn more about 7scenes, you can take a tour of how it works.