Don’t wait for your website
by Josiah Mackenzie on May 11, 2010
4 Comments
4 Comments
“Just let us get our website re-designed, and then we’ll think about social media”
I hear that way too often. It’s the wrong way to think.
Loic Le Meur and other new media pioneers go so far as to say you don’t need a website – social media is enough.
I don’t know if I agree with that yet. What I do agree on is that you shouldn’t delay social media participation until your website is just right.
Your website will never be perfect.
Meanwhile, your hotel is probably losing money each day. Perceptions are being formed on a constant basis.
Would you rather influence the discussion about you right now around the web – or wait until the perfect moment?
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Article by Josiah Mackenzie // May 11, 2010
Josiah partners with innovative hotel managers to help them use new media and the social web to create memorable guest experiences and increase profits. To bring him on your team, call him now: 1 (415) 347-6784
I agree, you shouldn’t wait for your website. When we published SupaSwap.com we had already run a Logo competition that generated 300 entries and 2000 registered voters. Check the logos out http://www.flickr.com/photos/supaswap/sets/72157622100651520/ This competition was promoted purely through Facebook PPC targeting kids between 8-18yrs old.
That’s impressive John – congrats on getting so many people involved!
I agree with you Josiah. Not only are opinions constantly being formed, but they are formed nearly instantly when a website is visited. It’s important to get that done right first (and immediately), then worry about social media.
Josiah, Mike Moran describes this in a wonderful book he wrote called “Do it wrong quickly” !
Most of them time we take too long working on our website. And in the end, the result is not perfect and we have lost out on precious time.
Do it wrong quickly was one of the reasons I quit HTML and shifted my entire Goa Hotel website to WordPress.com. It was so much simpler and with a simple Visual Editor and Drag and Drop, I could make changes quickly.
http://mitaroygoahotel.com/2010/05/07/why-i-chose-wordpress-com-for-my-new-mitaroy-goa-hotel-website/
Cheers
Mihir