Coming this week: Email marketing tips

by Josiah Mackenzie on April 05, 2010

This Thursday, we’ll be releasing our next guide: the Savvy Hotelier’s Guide to Email Marketing. Each day this week, I’ll post a little excerpt – a new idea you can use to boost email profitability.

Why email?

With so many digital marketing options available, why focus on email?

Because it just may be the single most profitable marketing tool we have.

A few months ago, Omniture did a survey of marketing executives to rate the relative effectiveness of digital-marketing media. 78% said email marketing was their top performer.

According to the Direct Marketing Association, each dollar spent on email brings in an average of $45 in sales. The return on investment is unmatched.

As marketing professionals, we are held accountable for the results we bring in. And since email is the top sales performer for so many hospitality organizations, it’s a channel we should master.

You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // April 05, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.