Adding 2 security indicators doubled my subscription rate

by Josiah Mackenzie on May 26, 2010 2 Comments

I recently made this simple change to the email signup box on the blog, and subscription rates have at least doubled since then:

If people are going to give you their email address, they want to feel safe about it.

I wanted to do this by making my “No spam, ever” policy very clear – so I wrote the privacy policy in plain English. (Legalese doesn’t make people feel as safe.)

And then I included a link to preview the sample weekly email.

People appreciate when you take away the smoke and mirrors. Make it very clear what the offer is, what people will get, and response rates will jump.

Could you try something like this on your email signup form?



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Article by Josiah Mackenzie // May 26, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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Comments

 
  • Mitaroy Goa Hotel // May 28, 2010 @ 2:38 am Reply

    Very interesting stats Josiah.

    I would never have thought that people even noticed the little Red link. But I love the way you write without what David Meerman Scott would call the Gobbledegook !

    The personalised signature with a flourish adds a personal touch as well.

    But how about a large, smiling photo to go with the autograph ? :)

    Cheers
    Mihir

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