EyeforTravel’s Social Media Strategies for Travel 2010

I’ll be attending quite a few conferences this year, but one of the ones I’m looking forward to most is EyeforTravel’s Social Media Strategies for Travel USA 2010 (March 24-25).

At most conferences, social media may be the topic of a few workshops, but it doesn’t get nearly as much attention as it deserves. I’m pleased to see EyeforTravel bringing together marketing directors from companies like Hilton, Fairmont, Virgin America, Google, and Facebook to talk about things like:

• Set the Right Vision, KPIs and Strategy for Your Business – and Make it Happen
• Learn How to Manage Your Brand Reputation Online
• Effectively Use Social Media Tools to Boost Customer Engagement & Loyalty
• Best Practices to get the Highest ROI on Your Social Media Initiatives
• Twitter and the Rise of Micro-blogging – What Are the Implications for your Travel Business?
• Social Media Metrics & Meaning – Are you Tracking and Interpreting Your Social Media Initiatives Effectively?
• At What Point in the Purchasing Cycle and to What Extent are Travelers Influenced by Social Media?
• Manage Social Networks to Gain Employee Company Buy-in and Build a Positive Company Culture

You can see the full conference details, agenda, and speakers. If this could help your organization, you may register here.

As with many conferences I attend, I have a press pass and will be covering the event as a reporter. My intention is to learn as much as possible about what’s happening in the industry right now, and pass along some of these ideas to you here.

Are you going to be there? Let me know, and maybe we can meet up for lunch.

[Photo credit: tibchris]