Google and Microsoft explain how consumers are interacting with mobile…and how suppliers can reach them.
Thomas O’Neil, Google Travel
Mobile landing pages: designing the user experience
- landing pages are evolving
- 4 great examples
- Hotels.com/iPhone
- being first moving has big advantage
- have 1 million+ app downloads
- m.toyota.com
- m.cnn.com
- iPhone.fandago.com
- Hotels.com/iPhone
- key take-away: there needs to be optimized landing pages for the consumer
- not everyone has an smart phone…design for less
- search google webmasters: “mobile seo”
- search algorithm is different for mobile sites
Mobile search: what consumers are doing
- not usually willing to do more than one search
- probably won’t go beyond top 2-3 search result listings
- they search for roughly the same amount of words…but search less often
- SEO is extremely important. If you’re not in the top 1-3 results, you may as well not even be there.
Advertising on the go: opportunities to reach individuals
- 4 types of Google advertising opportunities
- WAP search
- HTML search
- content network (on other sites)
- YouTube videos
- understand which apps your audience is using to choose advertising opportunities
- Google provides a high level of reporting options
Krista Pappas, Microsoft Bing Travel
- Mobile is at the center of the digital lifestyle
- The big story is that mobile is huge & growing. It’s critical you begin developing this one-on-one relationship with your customers now.
- Once people start using the mobile web, they don’t go back
- 107% more news & info was consumed through the mobile web in 2008 than 2007
- View mobile as more than just another media buy
- Mobile web is NOT the World wide Web
- screen size limits text
- information needs are based on location and situation
- requires information be filtered so only relevant info is delivered
- Bing is working to give great mobile results
- Search results are optimized for mobile devices
- People may be booking more hotels last minute…as opposed to airline tickets. Tickets require more certainty and search options, hotel booking is seen as a much simpler process.
Related posts:
- EyeforTravel: Innovations in Travel Search
- PhoCusWright@ITB: Best Practices in Mobile Applications
- The race to launch mobile applications
- Making sense of mobile distribution options for hotels
- Is Bing Visual Travel Search the future?
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