Turn your loyal fans into celebrities
3 Comments
If you want people to promote you, promote them. Turn the spotlight on your most active supporters. Reward your brand ambassadors with attention.
It amazes me how some businesses expect their customers to spend time creating promotional material for them – without even recognizing their efforts.
Looking outside the hotel industry for a moment, Ford ran a promotion where 100 car bloggers drove a Fiesta completely free for 6 months in exchange for writing about the experience.
A tradeoff like this is fairly common, but what Ford did well here was support the bloggers with attention. Using their corporate marketing power, they raised the visibility of the people writing about them. This, of course, led to more people reading about the cars – so everyone won.
(You’ve also gotta love Ford for making – to my knowledge – the first car that tweets and checks in with Foursquare)
The big lesson: Your social media activity needs to be less about sales and more about amplifying the messages of your fans.
How do you support the people writing about you?
[Photo credit: John McNab]
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You certainly do a great job by supporting one of your most ardent fans – me
Both as a blogger and as a business, I think its important to have a conversation, not a speech…
Cheers
Mihir
Hi
Mitaroy.
wonder whether you remember me. we have corresponded earlier on our hotels. Nice to meet you online again.Like Josiah you and me are also spending “pretty much all day every day looking for ways hotels can use technology to attract more guests and “wow” them with memorable experiences”
cheers
And I love reading what he writes and sending it to the concerned departments where they lap it up like hot cakes. Thank you Josiah
Thank you Sarah for your support!