First-time visitors drive most of your website traffic (Blog World)

by Josiah Mackenzie on October 17, 2009 2 Comments

Most of your website visitors are there for the first time: What will you do about that?

Many organizations make the mistake of assuming their website visitors come often and stay long. That’s not the case. Probably 75% or more of your site traffic has never visited before and they’ll stay for less than a minute.

Your challenge is to capture the attention of these visitors, and do everything you can to turn that one visit into many more in the future.

The way you do this is through involvement devices. Things like an e-mail newsletter, a blog, or a Twitter account.

Once you’ve begun an initial relationship like this, you can continue to communicate and develop the relationship.

How are you engaging your first-time website visitors?



You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // October 17, 2009 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

Related articles

Comments

 
  • Ken Pickard // October 17, 2009 @ 5:33 pm Reply

    Josiah,

    Your absolutely correct in how important it is to connect with your first time visitors. I have a couple of different methods working all over my blog. My goal is not only to welcome people, but invite them into OUR community. Beside the news letter & opt in offer, I also allow people to promote themselves and add what ever link they want. They can also join my Facebook fan page where they can promote their content and have it syndicated. They also see my interaction on Twitter via the Twitter widget.

    Another point to remember about first time visitors is the impression they get from viewing your page. Can they get a sense of what you blog is about within a minute or so?

    Thank you for sharing what you are learning from the blog expo. I’m looking forward to learning about the rest of the gold nuggets coming from the expo.

    Ken Pickard
    The Network Dad

Write a Comment