Five for Friday: YouTube Diaries, Competitive Intelligence & more

My top five stories of the week for hotel owners and marketers:

  1. Tourism New Zealand uses a mobile video recording studio to record visitor’s impressions
  2. Michael Hraba demonstrates why Facebook could be a waste of time
  3. Brian Clark shows how to write great Twitter headlines
  4. Lori Weiman explains the importance of looking beyond rankings to measure your search marketing effectiveness: ad coverage & number of positions also important
  5. Jim Butler shares that LEED and Energy Star certified buildings earn a 31% price premium

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Article by Josiah Mackenzie // May 01, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.

Comments

 
  • Getting comprehensive information about the competitors is hard. Only few companies have done comprehensive researches on the Hotel industry. Recently I came across this site – ecompetitors.com, which apparently has quality information on the hotel industry. You can chk this out. It is worth a look.

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