My top five stories of the week for hotel owners and marketers:
- Tourism New Zealand uses a mobile video recording studio to record visitor’s impressions
- Michael Hraba demonstrates why Facebook could be a waste of time
- Brian Clark shows how to write great Twitter headlines
- Lori Weiman explains the importance of looking beyond rankings to measure your search marketing effectiveness: ad coverage & number of positions also important
- Jim Butler shares that LEED and Energy Star certified buildings earn a 31% price premium
Related posts:
- Competitive Cooperation: The Story of How 24 Cape Town Guesthouses Came Together…and Won
- Recession-Proof Hotel Marketing, Part 3: Your Guest Intelligence System
- Advanced Metrics for Hotel PPC Campaigns
- When to stop tracking your marketing
Need More Hotel Marketing Ideas?
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Getting comprehensive information about the competitors is hard. Only few companies have done comprehensive researches on the Hotel industry. Recently I came across this site – ecompetitors.com, which apparently has quality information on the hotel industry. You can chk this out. It is worth a look.