From 5 to 3

Okay, that’s probably one of the worst headlines I’ve written.

I’ve decided to reduce my minimum posting frequency from 5 times per week (daily) to 3 days per week…and it’s NOT because I’ve run out of things to say. (I actually have a list of several hundred posts I plan to write, and that list grows faster than I can use it.)

Why I am doing this:

* The #1 reason people unsubscribe from a blog is too many posts. HotelChatter posts some interesting stuff, but the frequency & volume has made me unsubscribe/resubscribe several times….and I often find myself just ignoring new items in my feed reader.

* Forcing quantity can reduce quality (who me?!). Put another way, this should allow me to produce more useful content for you.

* More meaningful conversation takes place with less volume. I’ve found that when a post can sit on the homepage for a day or two, much better discussion happens. People have some time to think about it, and share interesting thoughts with each other. I like that.

Actually, Write to Done has said it better than I ever could with 7 Reasons Posting Less Frequently can Increase Your Blog’s Popularity.

Not many hotel bloggers I know have trouble with too many posts, but it’s something to think about. The important thing about blogging is making sure you have your own regular posting routine. Even if it’s just twice a month, it’s very helpful to use a schedule that keeps you accountable.

Of course, if there is a breaking news story or I find something I need to pass along immediately, I’ll do that. My point here is that I hope to increase this blog’s value through a lower minimum posting schedule.