And the Good Citizenship Award Goes To…

Photo by woodleywonderworks on Flickr

Global economic shifts have lead hotels to take a good hard look at the ways in which they do business. And as guests grow more careful with how and when they spend their money, travel options that also provide environmental and social benefits are increasing in popularity (see our recent post on Loews Hotels “Adopt-a-Farmer” initiative).

Hotels wanting to build their “good neighbor” status would be wise to look into the International Institute for Peace through Tourism (IIPT). IIPT’s partners include many prominent global hospitality organizations which support initiatives to improve the community and ecosystem of far-reaching tourism destinations. Their Credo of the Peaceful Traveler advocates for ethical travel by promoting respect for the host environment. Through local chapters members can help with projects such as encircling the planet by the year 2010 with 2010 Global Peace Parks (conflict-free green zones) or participate in upcoming conferences in Cyprus and Iran exploring sustainable socio-economic development. IIPT brings needed awareness to many areas where financial and natural resources could be in short supply and the challenges of war and social injustice plentiful.

Ritz-Carlton has recognized a desire among their guests to make a difference in the lives of the host community while gaining educational knowledge. The brand’s “Give Back Getaways” provide opportunities covering many corners of the world where travelers can spend a half-day contributing to three types of service opportunities: Hunger and Poverty Relief, Environmental Conservation, and Well-being of Disadvantaged Children. One example in Shanghai is entitled “Preserving Ancient Wuzhen”, in which guests work towards preserving a 1300 year old town. Although guests do get to return to their plush room after a few hours work, perhaps these ventures into service learning will build understanding between sides often having disproportionate resources.

How can your hotel be a “good citizen”? Could immersing guests in authentic cultural volunteer experiences be a way to improve your brand image – as well as your occupancy rates?