Google: We’re including your content faster than ever

by Josiah Mackenzie on June 11, 2010 3 Comments

Google’s latest web indexing system, Caffeine, was built to index (include) web content 50% faster than before. In their own words:

Content on the web is blossoming. It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people’s expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

I like their little illustration:

What does this mean for you?

Ranking algorithms will remain the same under this new system, it’s just much faster.  It’s a move to embrace the real-time web environment we now operate in.

If you’re blogging or tweeting or uploading media, people will find it quickly.

And this makes search optimization more important than ever.

Real-time communication and search visibility are not two separate things.



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Article by Josiah Mackenzie // June 11, 2010 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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Comments

 
  • Mitaroy Goa Hotel // June 11, 2010 @ 12:14 pm Reply

    As the owner of the Mitaroy Goa Hotel, I find myself blogging and clicking on the blog sublink in Google more and more often for a more human and personal voice on my search terms.

    Also, I find myself using Search.Twitter.com more often for the latest news.

    Old results are passe…move over Google ?

    Cheers
    Mihir

  • Alistair // June 12, 2010 @ 8:15 am Reply

    Mihir,

    With regard to your comment about old results & Twitter providing more real time information – Google, along with some of the other search engines now have a real time feed of all tweets flowing through Twitter.

    In the case of Google, you’ll see tweets visible within their search index within a second or two of someone submitting the tweet. In case you weren’t aware, its that same data that will trigger the ‘real time’ scrolling universal result within Google if there is enough global activity surrounding a particular event.

    If what you’re looking for isn’t big enough to trigger the real time box within Google, you can restrict your results to data like Twitter (ie, social media) by performing your normal search and in the left hand column of Google clicking ‘more’ and subsequently clicking the Updates menu item.

  • Mitaroy Goa Hotel // June 13, 2010 @ 1:21 am Reply

    Heyy Alistair,

    Yeah, I know about the real time universal result on Google.

    But if you have noticed, these days most results from Google are about 2 years old. And I am looking for results that are seconds old !!!

    So, since my Twitter feed & search is always open, I naturally use that instead of opening up Google.com

    I really think Google should look at adding relevancy (as in latest information / real time) to its criteria of search results along with speed and inbound links…

    Cheers
    Mihir

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