What Hotels Must Know About Google Remarketing Advertising

If someone leaves your website, don’t you wish there was an easy way to bring them back? Well now there is – with Google Remarketing.

What is Remarketing?

Remarketing allows you to show custom ads to people who have visited your website in the past. Your site visitors would see these ads served on Google’s content network of websites, which reach about 80% of the online audience. (Including CNN.com, Wall Street Journal, New York Times, About, etc)

Here’s a good video overview from Google (they even use hotels in their example):

How can it help my hotel?

People visiting your site for the first time may not always make a booking, so the ability to reach out to these people again with an targeted offer can be powerful. Especially when you create unique messages for different audiences who:

• Did not make a reservation
• Completed a booking
• Read your blog
• Signed up for your email offers
• Viewed your special offers page

Each of the above groups could be presented with a separate offer. It brings some of the laser-targeted precision PPC is known for to the huge network of Google advertising partners.

Plus, showing the same ads to people as they move from site to site can give the impression you’re advertising everywhere.

How to setup Google Remarketing

Here’s a good video overview:

And some good tutorials:

• Everything you need to know about Google Adwords Remarketing by Portent Interactive
• Everybody deserves a second chance: using Remarketing to reach abandoned shoppers by Search Engine Land
• Google AdWords Remarketing Campaigns: See how we set up our own campaigns by bg Theory

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If you need help setting up Google’s remarketing for your hotel, send me a message here.

For a free report on how to optimize your hotel’s PPC campaign, visit Pro Adwords Management.