Comments on: Guestsourcing: A Practical Guide http://www.hotelmarketingstrategies.com/guestsourcing-a-practical-guide/ Internet Marketing Ideas for Your Hotel Wed, 10 Mar 2010 19:45:58 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/guestsourcing-a-practical-guide/comment-page-1/#comment-631 Josiah Mackenzie Thu, 09 Jul 2009 03:45:28 +0000 http://www.hotelmarketingstrategies.com/?p=1441#comment-631 @Chris - Yes, I think the hospitality industry should naturally be more service-oriented...which makes a great fit for social media. Thanks for stopping by. @Maureen - That gap between offline praise and online action is very real. I think the best way to overcome this is by 1) making it as easy as possible, and 2) getting the conversation online as quickly as possible. Making it easy could involve easy-to-remember domain names like WittVideo.com to save a lot of clicking around. Getting the conversation online could involve sending an email link or making a special landing page. I'm sure there are many other ways around this issue...anyone else have ideas that have worked? @Chris – Yes, I think the hospitality industry should naturally be more service-oriented…which makes a great fit for social media. Thanks for stopping by.

@Maureen – That gap between offline praise and online action is very real. I think the best way to overcome this is by 1) making it as easy as possible, and 2) getting the conversation online as quickly as possible. Making it easy could involve easy-to-remember domain names like WittVideo.com to save a lot of clicking around. Getting the conversation online could involve sending an email link or making a special landing page.

I’m sure there are many other ways around this issue…anyone else have ideas that have worked?

]]> By: Maureen Jann http://www.hotelmarketingstrategies.com/guestsourcing-a-practical-guide/comment-page-1/#comment-630 Maureen Jann Wed, 08 Jul 2009 20:07:47 +0000 http://www.hotelmarketingstrategies.com/?p=1441#comment-630 All great points and several I think will serve me well. Something that still remains somewhat of a challenge is bridging the gap between verbal praise give via phone call or in person and asking for website action. Your percentage of conversion goes way, way down because there seems to be this canyon of customer forgetfulness. I'm just as guilty. If I don't receive directive or an action item online, I rarely follow up with an online action because it's just not convenient. I tend to forget the web address, forget the company name, etc. Any suggestions on bridging the gap between IRL call to action and Online conversion? All great points and several I think will serve me well.

Something that still remains somewhat of a challenge is bridging the gap between verbal praise give via phone call or in person and asking for website action. Your percentage of conversion goes way, way down because there seems to be this canyon of customer forgetfulness. I’m just as guilty. If I don’t receive directive or an action item online, I rarely follow up with an online action because it’s just not convenient. I tend to forget the web address, forget the company name, etc.

Any suggestions on bridging the gap between IRL call to action and Online conversion?

]]> By: Chris Brogan... http://www.hotelmarketingstrategies.com/guestsourcing-a-practical-guide/comment-page-1/#comment-629 Chris Brogan... Wed, 08 Jul 2009 19:50:50 +0000 http://www.hotelmarketingstrategies.com/?p=1441#comment-629 Love the ideas here, Josiah. I'd never seen your blog before but just added it to my regular reads. I love hotel marketing for some reason. Seeing as I'm often a guest, I guess I pay close attention to how hotels try to interact with me. Maybe that's it? Thanks! Love the ideas here, Josiah. I’d never seen your blog before but just added it to my regular reads. I love hotel marketing for some reason. Seeing as I’m often a guest, I guess I pay close attention to how hotels try to interact with me. Maybe that’s it?

Thanks!

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