Now available: Savvy Guide to Email Marketing
by Josiah Mackenzie on April 09, 2010
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The brand-new Savvy Hotelier’s Guide to Email Marketing is now available for purchase.
The guide contains quick and tested ideas on how you can get better results from your email marketing. It’s the result of a 3-hour brainstorming session between myself and some of the best email marketing professionals in the hotel industry. We cover topics such as:
- The role and importance of email in today’s web
- Steps to take before sending out an email campaign
- Planning an effective email campaign
- Criteria for selecting a good email partner (if you want one)
- List building tips and how to quickly collect email addresses from people that want to hear from you
- How to encourage front office staff to collect emails
- How to integrate email with your website
- How to integrate email with social media
- Tips for creating highly relevant offers through segmenting your database
- Ideas for creating email content
- Automating your email system for higher profitability and better service
- Numbers you should watch – and testing ideas to improve performance
- Plus: lots of samples, checklists, and insider’s tips
Learn more about this guide, or order your copy here
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Article by Josiah Mackenzie // April 09, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
