Hotel bloggers share their tips for attracting readers

I asked a few hotel bloggers for their best tip for attracting readers. Their replies….

Adam from the Roger Smith Life website in New York City:

We have seen great success in attracting readers to our blog by building a strong network on Twitter and then telling stories about the culture around our boutique art hotel.  Twitter provides a great audience for us and leads people in to the larger stories on our blog.

Chris from the Whale Cottage blog in South Africa:

I edit a month’s worth of blog posts and create a newsletter out of it, which goes to my address book of 20 000 past guests, colleagues, and past enquirers.   I refer to my blog in most editions, hoping they’ll activate the RSS feed.

Also, I have added a fun post to my blog once a week, on a  Friday, by awarding a Sweet & Sour Service Award, for excellent and poor service received.  People love reading this post in particular.

The Deluxe Hotel blog in Portland, Oregon:

Search engine optimization is the best tactic we use for attracting blog readers. Ranking for top keywords is essential.

Dina from the Murano Hotel blog in Tacoma, Washington

Our participation in social media sites, such as Facebook and Twitter, greatly help awareness to our blogs. Our blog discusses news about Tacoma and things to do around the city. Guests find our blog to be full of ideas and activities and social media helps to promote the content.

In addition, SEO efforts have greatly helped guests find our blog.

Sarah from The Citizen Hotel blog in Sacramento, California

Use Twitter and Facebook as vehicles to drive blog traffic. I post a few sentences about an event or new promotion and include a link to our hotel blog for more information. This strategy gives consumers a call to action and improves blog visibility.

Twitter seems to be a recurring theme here, which is not surprising. It’s the #1 referral website to this blog, and I suspect for many other blogs as well. Perhaps I’ll put together a guide for effective Blog-Twitter cross-promotion in the future…

Anyway, what’s your best tip for attracting blog readers?