Hotel Sax: Using technology as marketing

Continuing on yesterday’s idea of using cutting-edge technology as a marketing tactic, reader Fred pointed out Chicago’s Hotel Sax.  In another partnership with Microsoft, they have created an experience for their tech-savvy guests that led the Chicago Tribune to crown them “king of next-generation hotels.”

From their website:

“Playfulness and Sophistication are not mutually exclusive. You discover this throughout Hotel Sax Chicago, where a unique partnership with Microsoft blends technology and entertainment seamlessly with high-end luxury. Select guestrooms feature Zune mp3 players and Xbox game stations adjacent to top-shelf mini bars and private dining menus. A one-of-a-kind Microsoft-powered luxury entertainment lounge invites every guest to play, watch, listen, relax.”

(Credit: Hotels Magazine)

Offering free WiFi is a nice start, but it isn’t remarkable anymore. 

What new technology could position your hotel as a market innovator?