Hotel Website Makeover: Summery Hotel
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Ioanna, a reader from Greece, sends her website for our next makeover.
“Hi! I’m a very loyal fan of your blog, through which I was introduced to a number of useful ideas. I have (shared) ownership of a medium size 2 star seafront hotel in Lixouri, Kefalonia (Cephalonia), Greece…. I would love it if you could review our hotel website…[which] is provided through yearly subscription by a big name in Greek Tourism which also promotes our hotel together with all the other hotels in its system.”
It’s been a few weeks since our last hotel website makeover, so let’s dive right in…
Website Analysis
What I would change
On this website, a design update seems most urgent to me. Specifically, I would like to see these changes:
- Each page should have one purpose, one theme. The current pages on this site try to include too much information.
- The navigation bar needs to be emphasized. The existing text is too small.
- Site-wide navigation needs to be improved. Little things like linking directly to an image file or a pop-up window (from the nav bar) hurt usability.
- Page text should be dark (black) on white for optimal readability. White on light blue is very hard for readers.
- Social media links need to be added in a way that builds credibility but does not distract.
Take-away questions for anyone
- Are my web pages too complicated?
- Are my pages easy to read?
- Could I improve the navigation on my site?
Remember, we’re giving away a $25,000 marketing makover package less than 48 hours from now. If you haven’t entered the contest yet, make sure to send us your entry by midnight on Friday.
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