Marriott, Omni profit from increased mobile bookings
by Josiah Mackenzie on February 20, 2009
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Marriott Mobile
According to Advertising Age, Marriott Mobile generated $2 million in gross revenue since its August 2008 launch and the end of the year, with strong growth since the beginning of 2009. Omni Hotels and Hilton are reporting similar results.
I recommend you read this article by AdAge.com for some interesting statistics on which type of potential guest is most likely to reserve a room on their mobile.
If you’re thinking about trying this, see my thoughts on mobile marketing for hotels. It could well be an increasingly important distribution channel in the future.
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Article by Josiah Mackenzie // February 20, 2009
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
