Mike Taylor, Public Relations manager at Fairmont Hotels asks these questions when evaluating blog marketing opportunities:
- What is the goal of your blog?
- Who are the readers?
- What type of audience do you have?
- What are the metrics (page views, unique visits) [But it's not always about the numbers - a passionate reader base can be valuable]
- What types of links & relationships do they have?
- What sets your blog apart? (Do you use video? Photo blog?)
- What value proposition are you giving us? (delivering the goods)
- What is your distribution strategy to promote your content? (Email, Twitter, Facebook?)
He focuses less on group press trips, and focuses on individuals now. Fairmont is becoming more proactive in reaching out to potential blogging partners.
Related posts:
- Why you should blog: Two compelling numbers (Blog World)
- Be a “Content DJ” (Blog World)
- Top 25+ Best Ideas from Blog World & New Media Expo 2009
- In Las Vegas for Blog World Expo
- First-time visitors drive most of your website traffic (Blog World)
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