How to monetize social media in the hospitality industry

by Josiah Mackenzie on February 04, 2009

The short answer: you can’t. At least not in the traditional sense.

Sorry to disappoint.

Here’s what you can do:

Build visibility
Improve your online reputation
Build search ranking
Generate buzz

All of these are critically important objectives for anyone trying to promote a hotel. It emphasizes the importance of participating in online conversations with guests and potential guests.

Some say that social media is more like PR than advertising. That doesn’t mean it’s less effective at generating revenue. It’s just harder to measure and track.

So just because you can’t create a neat little spreadsheet with familiar figures, don’t abandon the whole concept. Understand the role of social media outreach, and develop new measures of success.

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Article by Josiah Mackenzie // February 04, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.