The value of hyper-local news
by Josiah Mackenzie on July 02, 2010
1 Comment
1 Comment
Is hyper-local news a new trend in online publishing?
Michael seems to think so, and gives the example of Mill Valley Patch as a new form of neighborhood rag-meets-community bulletin board.
How could a hotel or hospitality company use this?
- What if you created a minisite full of local content that was extremely relevant to someone visiting the area?
- What if you partnered with the top local bloggers and photographers in your town to produce content?
- What if you formed alliances with other local business owners to share special deals?
“I like hypercommunal news a lot. Hyper-locality, hyper-relevancy, well I am just hyper.” – Michael Hraba
[photo credit: Hamed Saber]
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Article by Josiah Mackenzie // July 02, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
I think thats a wonderful idea Josiah !
In fact, I am going to start on it right away…
Every brand on the internet should only aim to provide information to its customers. And for a hotel brand, that translates into usable, local information about the city they are located in…
Hoteliers will do well to keep in mind your blog post…
Cheers
Mihir