I looked at 5 hotel Facebook pages for Guillaume…

To followup on Guillaume’s series on hotels using Twitter, I wanted to examine how hotels are using another popular network: Facebook. While Twitter seems to be getting all the press, a traffic comparison chart from Compete.com may surprise you:

A couple big takeaways from this:

• Facebook reaches nearly four times as many people as Twitter
• Facebook is growing faster than Twitter (especially over the past 3 months)
• Twitter growth has plateaued over the past month (Quantcast even shows a drop)

For these reasons, I wondered how hotels are using Facebook to engage their fans and attract new ones.

Read the whole story: How hotels use (and misuse) Facebook: 5 examples, 14 ideas for you