I looked at 5 hotel Facebook pages for Guillaume…
by Josiah Mackenzie on July 09, 2009
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To followup on Guillaume’s series on hotels using Twitter, I wanted to examine how hotels are using another popular network: Facebook. While Twitter seems to be getting all the press, a traffic comparison chart from Compete.com may surprise you:
A couple big takeaways from this:
- Facebook reaches nearly four times as many people as Twitter
- Facebook is growing faster than Twitter (especially over the past 3 months)
- Twitter growth has plateaued over the past month (Quantcast even shows a drop)
For these reasons, I wondered how hotels are using Facebook to engage their fans and attract new ones.
Read the whole story: How hotels use (and misuse) Facebook: 5 examples, 14 ideas for you
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Article by Josiah Mackenzie // July 09, 2009
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
