I was interviewed by Entrepreneur Magazine

As I alluded to earlier, Emma Johnson interviewed me for a piece on crowdsourcing she wrote for Entrepreneur.

An excerpt:

Nearly every retailer and service provider has an internet presence whether they promote a website or not, thanks to the ballooning popularity of sites like Yelp, Citysearch, TripAdvisor, and Angie’s List where customers rate and comment on businesses. If you don’t harness these sites, they’ll lasso you instead, says Josiah Mackenzie, managing director of the San Francisco-based marketing firm Gradigio, which advises its hospitality clients on how to make the most of this seemingly unwieldy force.

“Companies don’t have a choice whether or not to be involved in crowdsourcing,” Mackenzie says. “People are going to be talking about them and creating content about their firms–whether they like it or not.”

You can read the whole article here: Crowdsourcing: Free Problem-Solving for Your Biz

See also:

• Can hotels use crowdsourcing?
• Crowdsourcing example: bmi uses Flickr photos in web design