PhoCusWright@ITB: Executive Interview with Marc Charron of TripAdvisor Europe
by Josiah Mackenzie on March 12, 2009
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It’s difficult to profile guest preferences, because the same people travel for different reasons. Not “who” is your customer, but “when” is your customer.
UK is most mature market for TripAdvisor, other markets (France, Italy, Germany, Spain) are earlier in the process. However, there are no major cultural differences between countries. France has higher online conversation rate than Germany.
In India, booking hotels online is still a new concept for many. Visitor reviews are quickly growing in popularity there.
Advises hoteliers to place reviews on your site using TripAdvisor’s embedding tools.
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Article by Josiah Mackenzie // March 12, 2009
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
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