Comments on: Immersing yourself in the culture: How Joie de Vivre creates hotel personalities from magazines http://www.hotelmarketingstrategies.com/joi-de-vivre-hotel-audience/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Mitaroy Goa Hotel http://www.hotelmarketingstrategies.com/joi-de-vivre-hotel-audience/comment-page-1/#comment-1038 Mitaroy Goa Hotel Wed, 10 Mar 2010 16:43:55 +0000 http://www.hotelmarketingstrategies.com/?p=3110#comment-1038 Josiah, I think the best way to immerse yourself in the culture of your brand is to write a mission statement and actually follow it in your day to day life... For my Goa Hotel, I wrote a mission statement titled iLuxury (http://mitaroygoahotel.wordpress.com/iluxury/) While I am not quite there yet, I do hope to embody the iLuxury lifestyle and thus become the face of my brand, in the same way that Dr Vijay Mallya (Force India F1) or Sir Richard Branson has done... iLuxury is not the masthead on the writing paper or a logo on the linen. I don’t want to stay in a room with a corporate “feel” to it but somewhere that reflects the local culture and is rich in what I like to call a ‘sense of place’. What I am looking for is, in essence, local distinctiveness and flair. I am not interested in cuisine nouvelle. Instead, what appeals to me far more is locally produced food cooked simply and with love. Yes, in the past I wanted, I dare say needed a 24 hour reception & Wifi connectivity 24/7. But surely iLuxury goes much deeper than that. Now I am wiser. I have travelled and indeed I have moved on… I care about the effect my choice of accommodation has on the local environment; whether it enriches the community, the lives of those who work there & the future of the area where it stands. I want to stay somewhere that does good not harm, or worse, is indifferent to the place where it is located. I want to be more than a number on a room. iLuxury means service that is bespoke, smiles that are genuine, staff that are local and sounds that are natural. I place great value on local colour and flavour, space to imbibe the soul of the place and time to comprehend its many hues and characters. That for me is True Luxury. iLuxury! Josiah, I think the best way to immerse yourself in the culture of your brand is to write a mission statement and actually follow it in your day to day life…

For my Goa Hotel, I wrote a mission statement titled iLuxury (http://mitaroygoahotel.wordpress.com/iluxury/)
While I am not quite there yet, I do hope to embody the iLuxury lifestyle and thus become the face of my brand, in the same way that Dr Vijay Mallya (Force India F1) or Sir Richard Branson has done…

iLuxury is not the masthead on the writing paper or a logo on the linen. I don’t want to stay in a room with a corporate “feel” to it but somewhere that reflects the local culture and is rich in what I like to call a ‘sense of place’. What I am looking for is, in essence, local distinctiveness and flair.

I am not interested in cuisine nouvelle. Instead, what appeals to me far more is locally produced food cooked simply and with love.

Yes, in the past I wanted, I dare say needed a 24 hour reception & Wifi connectivity 24/7. But surely iLuxury goes much deeper than that.

Now I am wiser. I have travelled and indeed I have moved on…

I care about the effect my choice of accommodation has on the local environment; whether it enriches the community, the lives of those who work there & the future of the area where it stands. I want to stay somewhere that does good not harm, or worse, is indifferent to the place where it is located.

I want to be more than a number on a room. iLuxury means service that is bespoke, smiles that are genuine, staff that are local and sounds that are natural. I place great value on local colour and flavour, space to imbibe the soul of the place and time to comprehend its many hues and characters.

That for me is True Luxury. iLuxury!

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