Comments on: Which phrases should you monitor for hotel reputation management? http://www.hotelmarketingstrategies.com/keywords-for-reputation/ Internet Marketing Ideas for Your Hotel Mon, 30 Jan 2012 16:48:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Isaac http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-3316 Isaac Thu, 27 Jan 2011 04:33:35 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-3316 Hey Josiah, it's good to see other people out there realizing the power of a hotel's online reputation. If you're looking for a free approach to do-it-yourself marketing, check out chatmeter. The chatmeter is a easy to use tool that helps you monitor the chatter about your business online, track your social media pages, and compare your results with your local competitors. Give it a free test-drive here: http://www.chatmeter.com Hey Josiah, it’s good to see other people out there realizing the power of a hotel’s online reputation. If you’re looking for a free approach to do-it-yourself marketing, check out chatmeter. The chatmeter is a easy to use tool that helps you monitor the chatter about your business online, track your social media pages, and compare your results with your local competitors. Give it a free test-drive here: http://www.chatmeter.com

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2394 Josiah Mackenzie Fri, 06 Aug 2010 23:19:18 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2394 This is a really good point, but I think with many hotels tt's a question of volume. There are simply not enough mentions of the hotel to necessitate advanced keyword queries like this. If you are a large brand, by all means use advanced searches. But if you're a smaller hotel, you can probably get away with using more basic phrases such as [hotel name] + "service" ... which would include mentions like to talk about. I appreciate your insights, Martin -- thanks for stopping by. This is a really good point, but I think with many hotels tt’s a question of volume. There are simply not enough mentions of the hotel to necessitate advanced keyword queries like this.

If you are a large brand, by all means use advanced searches. But if you’re a smaller hotel, you can probably get away with using more basic phrases such as [hotel name] + “service” … which would include mentions like to talk about.

I appreciate your insights, Martin — thanks for stopping by.

]]> By: Martin Kubler http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2393 Martin Kubler Fri, 06 Aug 2010 18:47:06 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2393 A useful list, many thanks. Some good additions to it from Diana, too. My own suggestions would be: "You hotel name + worst service ever" (or replace "worst service ever" with "really bad experience") - this should be a separate alert, which allows fast reaction to potentially damaging negative mentions. Also, I don't agree with Diana on one point: By all means, use the name of your GM or Concierge in exactly the way it is used in your brochures, etc., but in addition, also use it in other common varieties including misspelled ones. I find that many people posting online hotel reviews and opinions, unfortunately, do not bother with 100% correct spelling. It might also be worth to include the name of your Sales & Marketing Director and, would you believe it, I have even received interesting news using the name of the Chief Engineer/Technical Director. The latter resulted in finding comments made in a building industry magazine - not exactly a publication a hotelier usually looks in. A useful list, many thanks. Some good additions to it from Diana, too.
My own suggestions would be:
“You hotel name + worst service ever” (or replace “worst service ever” with “really bad experience”) – this should be a separate alert, which allows fast reaction to potentially damaging negative mentions.
Also, I don’t agree with Diana on one point: By all means, use the name of your GM or Concierge in exactly the way it is used in your brochures, etc., but in addition, also use it in other common varieties including misspelled ones. I find that many people posting online hotel reviews and opinions, unfortunately, do not bother with 100% correct spelling.
It might also be worth to include the name of your Sales & Marketing Director and, would you believe it, I have even received interesting news using the name of the Chief Engineer/Technical Director. The latter resulted in finding comments made in a building industry magazine – not exactly a publication a hotelier usually looks in.

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2321 Josiah Mackenzie Fri, 30 Jul 2010 23:38:02 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2321 You're exactly right, I do give most of my checklists like this only to paying Insider's Circle members. My approach is to give away most of the theory free to my great readers here, and then the practical "how to" content to paying subscribers. The program is actually off to a great start...signed more hotels this week, and more in the weeks ahead. Thanks for your offer, though - I appreciate your conversation in the comments of my articles! You’re exactly right, I do give most of my checklists like this only to paying Insider’s Circle members. My approach is to give away most of the theory free to my great readers here, and then the practical “how to” content to paying subscribers.

The program is actually off to a great start…signed more hotels this week, and more in the weeks ahead.

Thanks for your offer, though – I appreciate your conversation in the comments of my articles!

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2320 Josiah Mackenzie Fri, 30 Jul 2010 23:35:55 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2320 Great reminders, Diana - thanks! Great reminders, Diana – thanks!

]]> By: Mitaroy Goa Hotel http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2314 Mitaroy Goa Hotel Fri, 30 Jul 2010 05:32:49 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2314 Of course not, Josiah ! That's what the Insider Circle membership is for, isn't it ? While it is great that you post great amount of valuable trends and interviews with path breaking hoteliers and hotel marketers for free, such valuable To Do Lists must be given away at a premium. What is happening with the Insider Circle at the moment anyways ? You SHOULD email me and we SHOULD see together how I can get your Insider Circle to really take off and make money for you. Since I am of the 50,000 readers who don't pay you anything for my reading pleasure, I would really like to help you make some money to compensate. Cheers Mihir Of course not, Josiah ! That’s what the Insider Circle membership is for, isn’t it ?

While it is great that you post great amount of valuable trends and interviews with path breaking hoteliers and hotel marketers for free, such valuable To Do Lists must be given away at a premium.

What is happening with the Insider Circle at the moment anyways ?

You SHOULD email me and we SHOULD see together how I can get your Insider Circle to really take off and make money for you.

Since I am of the 50,000 readers who don’t pay you anything for my reading pleasure, I would really like to help you make some money to compensate.

Cheers
Mihir

]]> By: Diana Driscoll http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2313 Diana Driscoll Fri, 30 Jul 2010 01:23:49 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2313 Whew! I'm so glad I saw this before Mihir talked you into taking it down! :) Some of us need a bit more hand-holding in this arena, and I for one am so grateful for the clear and simple list, Josiah. I would perhaps add "Your Hotel's name as it is frequently misspelled", if it's one of those! And when using the GM's or Concierge's name, be sure that it is used in exactly the same way in all material (for example, if you include a middle initial, ALWAYS include a middle initial). And of course do the google search on the name prior to be sure that the "official name" chosen is not also used by well, "undesirable"? Thank you, Josiah! Diana Whew! I’m so glad I saw this before Mihir talked you into taking it down! :) Some of us need a bit more hand-holding in this arena, and I for one am so grateful for the clear and simple list, Josiah.

I would perhaps add “Your Hotel’s name as it is frequently misspelled”, if it’s one of those! And when using the GM’s or Concierge’s name, be sure that it is used in exactly the same way in all material (for example, if you include a middle initial, ALWAYS include a middle initial). And of course do the google search on the name prior to be sure that the “official name” chosen is not also used by well, “undesirable”?

Thank you, Josiah!
Diana

]]> By: Josiah Mackenzie http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2308 Josiah Mackenzie Thu, 29 Jul 2010 21:45:34 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2308 I shouldn't post this content here for free?! :) I shouldn’t post this content here for free?! :)

]]> By: Mitaroy Goa Hotel http://www.hotelmarketingstrategies.com/keywords-for-reputation/comment-page-1/#comment-2301 Mitaroy Goa Hotel Thu, 29 Jul 2010 19:45:47 +0000 http://www.hotelmarketingstrategies.com/?p=3921#comment-2301 Great points Josiah ! I had reached only till #3 until I came across this wonderful list. In fact, I think such To Do Lists should only be given to your Insider Circle Members - this is definitely worth a premium ! Cheers Mihir Great points Josiah !

I had reached only till #3 until I came across this wonderful list.

In fact, I think such To Do Lists should only be given to your Insider Circle Members – this is definitely worth a premium !

Cheers
Mihir

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