The difference between ‘knowing’ and ‘doing’
1 Comment
Most hotel marketing professionals know what they should be doing. But very few are doing everything they know. I’m not exempt from this.
KNOWING is important, but unless you take action and DO…nothing is achieved.
There are many reasons we fail to implement. Constraints on time and resources. Lack of excitement about executing the plan.
As I said last week, I believe the first step is to automate repetitive tasks and put your marketing on autopilot as much as possible. Then, you may consider outsourcing everything except the areas you excel in. Taking these two steps gives more freedom to focus on the important.
Tell me: how do you balance the need to continually educate yourself with the need to get stuff done?
How do you plan to turn more ‘thoughts’ into ‘actions’ in 2010?
[Photo credit: totalAldo]
You should enter your email below to receive new tips like this each Monday morning:
+1 347 422 6784
It’s difficult to keep stay educated when you hit the ground running every day. For me, the key is to determine IN ADVANCE to set aside time each morning before things get crazy to read industry news and trends. Like any discipline, it’s necessary to keep current and competitive!