Make money from more bookings, NOT AdSense
by Josiah Mackenzie on September 09, 2008
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As a hotel marketer, it really, really bugs me when I see hotel blogs (or worse, websites!) with AdSense on them. That tells me a few things:
- You’re willing to trade a potential $300+ room booking for $0.10 in click commission
- You don’t understand the value of branding
- You don’t know what you’re doing
Your blog’s purpose is to book more rooms. Don’t jeopardize that opportunity for a few cents.
It makes you look bad.
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Article by Josiah Mackenzie // September 09, 2008
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
