Make money from more bookings, NOT AdSense

As a hotel marketer, it really, really bugs me when I see hotel blogs (or worse, websites!) with AdSense on them.  That tells me a few things:

  1. You’re willing to trade a potential $300+ room booking for $0.10 in click commission
  2. You don’t understand the value of branding
  3. You don’t know what you’re doing

Your blog’s purpose is to book more rooms.  Don’t jeopardize that opportunity for a few cents.

It makes you look bad.



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Article by Josiah Mackenzie // September 09, 2008 Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.

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