Marketing should be an hourglass (not a funnel)
by Josiah Mackenzie on September 28, 2009
1 Comment
1 Comment
Business marketing blogger John Jantsch wrote why he thinks marketing should be visualized by an hourglass shape… not a funnel. Traditional sales and marketing has been explained by a funnel process: you put a lot of leads in the top, then filter them down until you make a few sales at the bottom.
But today, you should think of your sales and marketing efforts differently. It’s more like an hourglass. Yes, only a few people may ultimately buy from you, but the big difference is that your marketing efforts should never end once you have made the sale. Instead, that’s when your service strategies should kick in to deliver an excellent experience leading to word-of-mouth buzz.
Here’s my little illustration…
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Article by Josiah Mackenzie // September 28, 2009
Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.
I agree. One of the most important parts of marketing a hotel is follow-up after the sale. Whether its checking to make sure the customer has all the information needed for travel or a thank you after they leave, it can only help to boost return business and good word of mouth from the customer.