You’ve already created guest personas. You know your marketing is less effective without them, so you’ve adjusted your website to create tailored messages for each group.
Great.
How does this work in social media?
It begins with understanding which social networks are most popular with each demographic. I’ve written before on 6 types of social media and the 5 groups to target, so now I’d like to get real practical and share a tool that will help you select social networks that reach your target audience.
Quantcast provides detailed demographics information on each major website. For example, when you type in “tripadvisor.com” you’ll see that visitors to that website are primarily:
- Female (54%)
- Older (66% above 35)
- Caucasian (85%)
- Have no kids in household (73%)
- More affluent (65% above $60k household income)
For social media marketing, this information is gold. Be sure to use tools like this as you choose your media mix to ensure you reach the right people.
Related posts:
- The 5 Groups To Target In Social Media Marketing
- Advanced Metrics for Social Media Marketing
- Six Basic Types of Social Media (And Which Is Best For You)
- Using Personas in Hotel Marketing
- Why blogs are your #1 search marketing tool
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