Marketing with Personas in Social Media: The Must-Use Tool

by Josiah Mackenzie on January 28, 2009

You’ve already created guest personas. You know your marketing is less effective without them, so you’ve adjusted your website to create tailored messages for each group.

Great.

How does this work in social media?

It begins with understanding which social networks are most popular with each demographic. I’ve written before on 6 types of social media and the 5 groups to target, so now I’d like to get real practical and share a tool that will help you select social networks that reach your target audience.

Quantcast provides detailed demographics information on each major website. For example, when you type in “tripadvisor.com” you’ll see that visitors to that website are primarily:

Female (54%)
Older (66% above 35)
Caucasian (85%)
Have no kids in household (73%)
More affluent (65% above $60k household income)

For social media marketing, this information is gold. Be sure to use tools like this as you choose your media mix to ensure you reach the right people.

You should enter your email below to receive new tips like this each Monday morning:

Article by Josiah Mackenzie // January 28, 2009 Josiah spends pretty much all day, every day looking for ways you can use new media and the social web to improve your business. To bring him on your team, you should look at our Insider's Circle program here.