Martin Schobert explains Marketing 2.0: Creating guest experiences [Audio]

In today’s conversation, I talk with Martin Schobert, a digital communications strategist and founder of tourismdesign. In it, we discuss….

1. What we mean by “Communication 2.0″
2. How you can improve the experience of a traveler
3. How to provide better service at each customer touchpoint
4. Why Service Design is so important
5. How to encourage your guests and customers to talk about their experience online
6. The process for finding the right tools to share this experience
7. The danger of knowing your area too well
8. How to see your hotel or destination through the eyes of someone who has never been there
9. How to act as a guide for those visiting your destination
10. Why hotel marketers need to act more like destination marketers
11. The importance of creating guest personas
12. How to encourage guests to provide support and service to other guests
13. Low-cost, but attractive, incentives you can offer to promote this
14. The #1 most important thing you can do today to create a better guest experience

Listen here:

[Or click here to download the MP3 audio file]

(This was less of a formal interview, and more of a brainstorming conversation I thought you may want to listen in on. Thanks to Martin for agreeing to do this spontaneously!)

You can follow Martin on Twitter or on his blog (written in German)