Want more Facebook interaction? Post on Saturday
by Josiah Mackenzie on July 24, 2010
6 Comments
6 Comments
According to research from Dan Zarrella, your hotel will get a lot more interaction on Facebook updates made on the weekend (especially on Saturday):
Is your social media ambassador not working during the weekend? Not to worry: just use a tool like HootSuite that allows scheduled future posting on Facebook.
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Article by Josiah Mackenzie // July 24, 2010
Josiah helps hospitality organizations use technology and the social web to provide better service and generate more profits.
+1 347 422 6784
This is really valuable research Josiah but I think the bigger question is who is Facebook Marketing really for ?
Is Facebook Marketing great for Coca Cola or Shakira’s latest Waka Waka viral video ? Absolutely.
Is Facebook Marketing great for hotels ? I am not so sure.
I use Facebook ALOT in the past but never once did I ever feel the need to share hotel updates and news until I became a hotelier myself.
I wonder whether people really search for the latest hotel deals and offers on Facebook or whether they limit their Facebook interaction to commenting on what their friends did last night ?
Cheers
Mihir
Perhaps it’s better for smaller hotels you really care about? I know there are a few hotels out there where this is true for me.
It could be that Facebook is moving toward becoming a platform for all our social communication – which includes more than just personal messages.
I see Facebook becoming something much broader than it was 2-3 years ago…
I agree that Facebook is becoming a much broader platform for all kinds of interactions, but this may contribute to the “Facebook fatigue” some of their younger members are feeling: http://www.psfk.com/2010/07/facebook-fatigue-dissatisfaction-growing-amongst-younger-members.html
The biggest immediate issues relate to ads and privacy, which are completely intertwined. The conundrum is that if users want to see the most relevant updates from businesses, they need to either a.) “friend” that organization, or b.) accept a loss of privacy so that advertisements can be tailored to individuals. Neither of those options maximizes Facebook’s potential to get us in touch with things we might like, but that are unrelated to our current interests. But that’s what suggestions from friends are for, I suppose
The (inevitable) massive expansion of Facebook’s user-base makes it a great platform for globalized connections with businesses and acquaintances from all walks of life, but I think people are starting to look for alternative “niche” networks for their focused “good friend and coworker” correspondences. Yammer, anyone? Considering how (relatively) easy it is to set up/join smaller, ad-free, “smocial shmedia”
spaces, why shouldn’t users consider taking a break from the “big pond” in favor of fewer, more focused correspondences?
If Facebook can figure out how to become more locally and personally relevant without losing their reach, I think we’ll all benefit.
Hi Josiah,
Good slice of information to share. Cheers.
Agreeably Facebook has broadened hugely as a social communication platform, and who wouldn’t want to use Facebook as a marketing tool with 500 million users! But as Katie states, along with the unethical and privacy issues, they’re determined to try and add EVERY feature of EVERY competing social network making it this big monster on the web, and I also see a ‘facebook fatigue’ in the near future.
Also I highly recommend HootSuite as well.
Cheers,
Richard
BluSky Marketing
Hootsuite is great for Facebook! I didn’t use it until a few weeks ago, but it’s very helpful for posting content for the future.
I do agree that there may be a fatigue in the future for facebook. However presently I have recevied bookings directly from my hotels facebook page to our online booking system. Interacting with our guests seems to be very important now in order to get bookings from returning guests.